Classic New Media show where we take some time and explain in detail and demystify some explosive comments making the rounds. Todd also criticizes a YouTube hack coming out of the Podcasting 2.0 initiative. ” Quick recap: Todd and Rob discussed their challenges with their new media show, including technical difficulties and the need for improved audio quality, the transparency of podcast statistics, and the importance of audience demographics. Additionally, they touched upon the desire by some to shift from downloading media to streaming and the potential impact of advertising revenue on their businesses. Summary New Media Show Launch With Technical Challenges Todd and Rob started their new media show, facing some initial technical difficulties with the audio processing. Todd mentioned that they had made adjustments to ensure the audio quality would be good. They also discussed a previous incident where one channel was down during recording, which Todd had resolved. Rob and Todd discussed the challenges of the recording process for podcasters, and outdated technology. However, they acknowledged technological advancements, like the affordability of better recording tools. Rob mentioned their collaboration with companies like Nemato, hinting at potential solutions, while Todd pointed out that adopting NDI technology could simplify the process despite the cost of necessary equipment. They also discussed using HDMI and USB as standard interfaces for online creators, with Todd expressing interest in more straightforward setup options if they were to start again. Podcasting and YouTube Integration Debate Todd expressed concerns about the need for an internet connection and that not all airlines allow video streaming. Rob shared their experience of watching videos on airplanes. The conversation concluded without a clear decision on whether to proceed with the integration. They also discussed the potential of podcasting 2.0 and video, with Todd expressing their concern over third parties implementing a YouTube hack. Podcast Statistics Transparency and Standardization Todd and Rob discussed the transparency of podcast statistics, focusing on using OP-3. Todd expressed concerns over the discrepancies in numbers between the two platforms, while Rob emphasized the importance of transparency. They discussed the importance of having a standard for podcast statistics. They agreed that any fluctuations in the numbers are likely due to factors such as bot activity and distribution platforms. They concluded that allowing podcasters to turn off public stats is essential. They also discussed Blubrry’s media kit, which provides creators with a private link to share with media buyers, updating every 24 hours. Podcasting Metrics and Certification Discussion They also touched upon the current dissatisfaction with the IAB, which is expensive. Todd admitted that the IAB will never be replaced by OP3, but suggested that the OP-3 could serve as a prefix for those ok with showing off their stats. They also discussed the potential shift from downloading media to streaming, affecting media delivery. Todd mentioned that despite the high cost of maintaining an IAB certification, only a tiny portion of their user base, approximately 3 to 4%, cares about the certification. They ended the discussion by discussing the Pod News Daily Show’s viewership numbers. New Products, and Advertising Revenue They also considered transitioning to a value4value model, which would require significant effort but could be supported by their audience. Todd and Rob discussed the potential issues with using Starlink for streaming shows and the bad idea of integrating YouTube videos into podcasting apps. They also talked about the impact of advertising revenue on their businesses and mentioned upcoming changes related to programmatic and transcripts in early 2023.