Oinounou is that incredibly rare thing–a voice of reason. To listen to him is to feel calmer and more informed. After seeing how the incentive structure of the media landscape rewards the most opinionated and click-baity news coverage, Oinounou is trying, and succeeding with a different approach. Oinounou has created his own curated and well-sourced news channel, Mo News, on Instagram where he shows tremendous respect for his nearly quarter-million strong audience. He informs without panicking, and provides much needed context. He is a perfect example of a new type of news source that brands should be falling over each other to align with and sponsor.