Values-based marketing in transition
Publisher |
Mark Schaefer
Media Type |
audio
Categories Via RSS |
Business
Careers
Marketing
Publication Date |
Aug 15, 2022
Episode Duration |
00:45:40

Have you considered how brand and marketing messaging evolve over time? Have you noticed a trend from product attributes to values? Mark Schaefer and Keith Jennings offer a new way to think about marketing in a changing world with implications for how you and your business can stand out in a noisy world. 

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