Podknife - Using Programmatic To Build Podcast Communities -- Mike Wiston // mowMedia | mowPod by MarTech Podcast // Marketing + Technology = Business Growth

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Using Programmatic To Build Podcast Communities -- Mike Wiston // mowMedia | mowPod

Podcast |: MarTech Podcast // Marketing + Technology = Business Growth
Publisher |: I Hear Everything
Media Type |: audio
Podknife tags |: Business,; Careers,; Interview,; Management & Marketing,; Personal Journals,; Technology
Categories Via RSS |: Business,; Careers,; Marketing
Publication Date |: Sep 11, 2023
Episode Duration |: 00:18:52

Description
iTunes Summary

Mike Wiston, CEO of mowPod, examines whether people should be paying to have downloads of their podcast. Despite the potential for success, audio advertising is often underutilized in the podcast industry due to its complex nature. However, companies like mowPod are making it easier for podcasters to leverage programmatic advertising for podcast growth. Today, Mike discusses using programmatic advertising to build your podcast community. Show Notes

Connect With:

Mike Wiston: Website // LinkedIn
The MarTech Podcast: Email // Newsletter // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Mike Wiston, CEO of mowPod, discusses using programmatic advertising to build your podcast community.

Connect With:

Mike Wiston: Website // LinkedIn
The MarTech Podcast: Email // Newsletter // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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