Podknife - Using Customer Intelligence to Retain Customers: Mike Diaz by Marketing Spark (The B2B SaaS Marketing Podcast)

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Using Customer Intelligence to Retain Customers: Mike Diaz

Podcast |: Marketing Spark (The B2B SaaS Marketing Podcast)
Publisher |: Mark Evans
Media Type |: audio
Podknife tags |: Business,; Management & Marketing,; SaaS
Categories Via RSS |: Business,; Entrepreneurship,; Marketing
Publication Date |: Jan 23, 2023
Episode Duration |: 00:29:59

As B2B SaaS companies focus on retention rather than acquisition, customer intelligence is becoming more important.

On this episode of Marketing Spark, Mike Diaz talks about the different ways that companies can leverage data and information to keep customers in the fold.

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