Podknife - Using Customer Feedback To Deliver Exceptional Value - Nick Longley, Co-Founder at Inrange by The ModGolf Podcast

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Using Customer Feedback To Deliver Exceptional Value - Nick Longley, Co-Founder at Inrange

Podcast |: The ModGolf Podcast
Publisher |: Colin Weston
Media Type |: audio
Podknife tags |: Business,; Entrepreneurship,; Golf,; Interview,; Sports & Recreation,; Technology
Categories Via RSS |: Business,; Entrepreneurship,; Golf,; Sports,; Technology
Publication Date |: Aug 04, 2022
Episode Duration |: 00:35:45

Description
iTunes Summary

"Within 15 minutes of showing a driving range owner a video of what it could be they said, "Right, yeah, we're in. We'll happily be your early adopter". And once they came on as early adopters we spent hours and hours of time on the range, interviewing people showing them designs, showing them prototypes and getting push back." - Nick Longley, Co-Founder at Inrange Golf ______________________________________________ If you love golf, we have exclusive deals on golf gear and services that we use and support! We launched The ModGolf Pro Shop (https://www.modgolfpodcast.com/) to offer you - our ModGolfers - 10-20% OFF exclusive discounts using promo code MODGOLF. We have curated a diverse selection of awesome brands like KINONA, deWiz Golf, ODIN Golf, Back2Basics Golf, Deuce and Project72Golf to help you play better and look great while doing it. CLICK TO SHOP AND SAVE (https://www.modgolfpodcast.com/). https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/f3_ptfRp.jpg (https://www.modgolfpodcast.com/) ______________________________________________ https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/t1lwQjmv.jpg "We got to the point with our first mobile implementation that we had to run competitions just to get people to even log in and play it. But what Declan the owner of Greenwich said to me early on was, "I'm not interested in this mobile thing. I want screens and I want games". And over time we realized that people don't like paying for apps, but put a beautiful touchscreen in their bay with this fantastic augmented training experience and they will happily pay a premium to play and they'll feel like it's for free." Click on the image below to check out our extended conversation with Nick on our Youtube Channel (https://youtu.be/uIy6Br565pk)! https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/AQBXuESA.jpg (https://youtu.be/uIy6Br565pk) You can also connect with Nick on his bio page (https://modgolf.fireside.fm/guests/nick-longley), along with checking out the Inrange website (https://www.inrangegolf.com/). https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/3Cx5GaIS.png (https://www.inrangegolf.com/) ______________________________________________ We love and wear the premium, stylish golf accessories that Deuce (https://deuce.co/) offers up to take your golf look to the next level. Visit their website (https://deuce.co/) and use the Promo Code MODGOLF for 15% off your purchase of hats, gloves, belts, duffle bags and cigar pouches! https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/6z8BeDeS.jpg (https://deuce.co/) ______________________________________________ On this episode Colin and Nick discuss the concept of the Technology Adoption Curve and where Inrange Golf currently sits on it. https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/2oqtNuiY.png Nick also references "Hooked: How to Build Habit-Forming Products" (https://www.amazon.ca/Hooked-How-Build-Habit-Forming-Products/dp/0670069329) by Nir Eyal, which is a book that has helped Inrange develop their game and experience design strategy. https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/FksVKOGI.png Special Guest: Nick Longley - Co-Founder at Inrange® Golf.

If you love golf, we have exclusive deals on golf gear and services that we use and support! We launched The ModGolf Pro Shop to offer you - our ModGolfers - 10-20% OFF exclusive discounts using promo code MODGOLF. We have curated a diverse selection of awesome brands like KINONA, deWiz Golf, ODIN Golf, Back2Basics Golf, Deuce and Project72Golf to help you play better and look great while doing it. CLICK TO SHOP AND SAVE.

______________________________________________

"We got to the point with our first mobile implementation that we had to run competitions just to get people to even log in and play it. But what Declan the owner of Greenwich said to me early on was, "I'm not interested in this mobile thing. I want screens and I want games". And over time we realized that people don't like paying for apps, but put a beautiful touchscreen in their bay with this fantastic augmented training experience and they will happily pay a premium to play and they'll feel like it's for free."

Click on the image below to check out our extended conversation with Nick on our Youtube Channel!

You can also connect with Nick on his bio page, along with checking out the Inrange website.

                                        ______________________________________________

We love and wear the premium, stylish golf accessories that Deuce offers up to take your golf look to the next level. Visit their website and use the Promo Code MODGOLF for 15% off your purchase of hats, gloves, belts, duffle bags and cigar pouches!

                                        ______________________________________________

On this episode Colin and Nick discuss the concept of the Technology Adoption Curve and where Inrange Golf currently sits on it.

Nick also references "Hooked: How to Build Habit-Forming Products" by Nir Eyal, which is a book that has helped Inrange develop their game and experience design strategy.

Special Guest: Nick Longley - Co-Founder at Inrange® Golf.