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Using Behavioral Science in Marketing

Podcast |: Marketing Over Coffee Marketing Podcast
Publisher |: BackBeat Media
Media Type |: audio
Podknife tags |: Business,; Business News,; Interview,; Management & Marketing
Categories Via RSS |: Business,; Business News,; Management & Marketing
Publication Date |: Dec 09, 2022
Episode Duration |: Unknown

In this Marketing Over Coffee: In this episode Nancy Harhut talks about driving customer action and loyalty by prompting instinctive responses Direct Link to File Brought to you by our sponsors:Marketing Architects and Rocket Money Get Nancy’s book Using Behavioral Science in Marketing here Sparked by Chialdini 7:11 Unlock the power of TV for your […]

The post Using Behavioral Science in Marketing appeared first on Marketing Over Coffee Marketing Podcast.

In this Marketing Over Coffee: In this episode Nancy Harhut talks about driving customer action and loyalty by prompting instinctive responses

Direct Link to File

Brought to you by our sponsors:Marketing Architects and Rocket Money

Get Nancy’s book Using Behavioral Science in Marketing here

Sparked by Chialdini

7:11 Unlock the power of TV for your business with a free copy of All-Inclusive TV: How Booming Brands are Reimagining TV Advertising.

Through client stories and firsthand experiences spanning over two decades in the constantly changing advertising industry, All-Inclusive TV provides practical advice for transforming your business through TV advertising–and why it absolutely matters. Click here to get your copy today.

Using Autonomy Bias to generate over 400% lift

But you are free… to double your results

Choice Architecture

19:04 – 20:09 Get rid of useless subscriptions with Rocket Money now. Seriously, it could save you HUNDREDS per year. Go to RocketMoney.com/moc

Time Framing (past interview with Tamsen Webster)

Temporal Landmarks

Saturating Food Pictures

HBT Marketing

Join The Analytics for Marketers Slack group!

Follow John and Chris on LinkedIn

Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling!

Our theme song is Mellow G by Fonkmasters.

The post Using Behavioral Science in Marketing appeared first on Marketing Over Coffee Marketing Podcast.

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