This episode is take from one of our Youtube videos. You can check it out here YOUTUBE

Marketing automation benefits for small business owners If you’re new to the world of marketing or just getting your small business started, you may or may not be familiar with the term “marketing automation.” You might also be put off by the term — it sounds complicated and perhaps a tad too technical — and assume that your business does not need marketing automation. You may even think: “It’s only for larger enterprises with lots of money to spend, right?” In reality, though, marketing automation is actually a straightforward concept that can be used by businesses of all sizes. It simply involves using software to engage with prospects and customers automatically. That’s it. In some ways, the concept is ironic. After all, you’re using a computer program to help your business forge a more genuine, more intuitive, and more personalized relationship with your customers. At the end of the day, though, the benefits of marketing automation speak for themselves.

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