We’re having a contest! Which host do you like more: Veronica or Studio Steve?? Let us know by buying your favorite host a coffee!CLICK HERE to BUY US A COFFEEJOING OUR COMMUNITY AT PODCASTING FOR BOSSESIf you remember on our last episode, we talked about the importance of including video as part of your podcast marketing strategy. We talked about on demand videos and live videos. On this episode we talk about ways that you can create and publish your videos, so they’ll attract more listeners.  First: Video Content (I don’t know what to say in front of the camera) Video content Make sure you spark curiosity posting a question or telling a story; Tell your audience how these questions will be answered in the podcast episode;Keep it short, always add CTA, add subtitles, and stick to a single message. One story, one emotional impact, and one take away;Include one CTA- Access podcast episode here. Subscribe. Leave a comment;It’s okay to write it all out at the beginning and read script from a teleprompter.  Second: Set the StageSetting the stage to record your videos requires you to pay attention to three things: light, noise, and background set up. Light. Make sure you use a space where there is a lot of light. Also invest in good lighting. Noise. Pay attention to the noise in the area you’re recording your videos. Noise doesn’t only affect the quality of the video but can also be a distractor and a stressor for you. Background. This is a very important thing to consider. Everything that goes into your video adds to the viewers experience. You, the way you deliver the message, and also the background of your video. Make sure that your background is bright or in a light color.  Third: Video Equipment You don’t have to start by using professional video equipment. You can simply start by using your smartphone and then as you progress and want to continue to improve your video production you can work your way through these 4 steps. Step OneJust your phone. Most smartphones have very decent cameras and convenient features. The microphones on smartphones actually aren’t too shabby either. Step Two Beefing up the audio with accessories. To give your videos an extra punch and make them stand out more you’ll want to start improving the audio on the video. There are many ways to do this by adding some accessories to your phone.  iRig is a popular company that offers many solutions. They have many microphone choices and adapters that plug into your phone directly. Step ThreeImprove audio even more by recording it separately and syncing it up later in your video editing software. Make sure your audio and video are both in record and then say something like “promo video take 3” and clap. Now your video clip and your audio recording are both easily identifiable and can be synced together in any video editing software.  Step FourUpgrade to a better camera. You may never need to get to this step. This however can really help the professional look of your videos and is especially a consideration if you are planning on growing a YouTube Channel. Fourth: Technique, confidence, deliverance, and tone.  ConfidenceThis goes for men and women. Make sure that before you get in front of the camera you’re feeling and looking your best. Get ready as if you were going on a date with someone you care about. Do your make up, fix you hair, wear your favorite outfit. Do anything you need to so you can get an extra confident boost. And in fact, this is a date with people you do care about, YOUR AUDIENCE. Confidence also comes from your message. Whether you’ve been podcasting