USA Today’s Kris Barton on building publishing products that also make money
Publisher |
Digiday
Media Type |
audio
Categories Via RSS |
Business
Business News
News
Tech News
Technology
Publication Date |
Sep 12, 2019
Episode Duration |
00:33:11
Building publishing products is fraught with challenges, as product leaders have to balance various constituencies -- editorial, sales, marketing -- that sometimes have competing goals -- all while keeping users top of mind.“It serves its purpose,” Barton said on this week’s Digiday Podcast. “It allows both sides of the business to be represented. It allows the newsroom to be represented, and for the newsroom to be funded. There are times we want to minimize that, but there are times to say it’s delivering our goal of delivering quality journalism to our consumers and be able to pay for it.”

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