A bipartisan bill has been introduced in the US House of Representatives that aims to regulate the use of artificial intelligence (AI) by requiring the identification and labeling of AI-generated online media such as images, videos, and audio. The legislation seeks to address concerns over deepfakes, which are AI-generated media that can replicate real content. AI developers would be required to embed digital watermarks or metadata in their AI-generated content, while online platforms like TikTok and Facebook would be obligated to label such content as AI-generated. The bill also includes provisions for civil lawsuits against violators. The legislation reflects a growing recognition of the need for accountability and trust in AI development.

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