Brothers Jeff and Randy Vines are turning 40 (local-speak sez Farty).

Their upbeat, Ham-on-Wry style  - and their business Style.com">STL-Style - helps power the ultra-diverse, collaborative renewal of their city 'hood, Cherokee Street.

These sons of STL suburbia, who went into advertising, know how to put their love of City into action. Their choice of digs on Cherokee, in South St. Louis, is a perfect place to invest their prodigious love-work resources. And to hawk the "St. Louis inspired apparel, merch and curiosities" that deck their corner store.

This conversation is a valentine to City of St. Louis life, from these uber-articulate bros and City-dweller Earthworms host Jean Ponzi.

New bedazzle on Vines' place is the eye-popping swirly-hue giant mural by daughter-father artist team Liza Fishbone and Robert Fishbone. A Fartieth BD present to themselves gifts big beauty to their City too!

More Art-Related Earthworms: Enviro-Cartoonist Joe Mohr (November 2015)

Joan Lipkin: Theater Takes On Climate Change (October 2017)

Filmmaker Caitlin Zera: From The Pipeline (January 2016)

Chalk Riot: Woman-Powered Street Art (May 2018)

Music: Cherokee Nights, performed live at KDHX by Messy Jiverson

THANKS to Anna Holland, engineering Earthworms