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Ups and Downs of Buying Small (and Keeping a Job)

Podcast |: Acquiring Minds
Publisher |: Will Smith
Media Type |: audio
Podknife tags |: Business,; Entrepreneurship,; Interview,; Investing,; Mergers & Acquisitions
Categories Via RSS |: Business,; Entrepreneurship,; Investing
Publication Date |: Sep 29, 2022
Episode Duration |: 01:10:36

Description
iTunes Summary

Toni Kononova bought a ghostwriting business for $500k to experiment with buy-then-build while limiting her downside.

Topics in Toni's interview:

What to love about a ghostwriting & editing business
The business of self-publishing
What is "vanity press"?
Why a terrible website can be OK
Getting close on a small B2B SaaS business
Lowering her SDE criteria
Numbers & terms of her acquisition
De-risking an acquisition
Buying a business while having a full-time job
Why keeping her full-time job helped get the loan
Running the acquisition as a side hustle
Employee turnover & sales decline during transition
The popularity of search among Silicon Valley workers
Search in Russia

Links & how to get in touch with Toni:

Write My Wrongs
toni AT writemywrongs DOT co

Get complimentary due diligence on your acquisition's insurance & benefits program:

Oberle Risk Strategies - Search Fund Team

Learn more about Walker Deibel's done-with-you buy-side advisory:

The Acquisition Lab

Connect with Acquiring Minds:

Connect with host Will Smith on LinkedIn
Follow Will on Twitter

Toni Kononova bought a ghostwriting business for $500k to experiment with buy-then-build while limiting her downside.

Topics in Toni's interview:

What to love about a ghostwriting & editing business
The business of self-publishing
What is "vanity press"?
Why a terrible website can be OK
Getting close on a small B2B SaaS business
Lowering her SDE criteria
Numbers & terms of her acquisition
De-risking an acquisition
Buying a business while having a full-time job
Why keeping her full-time job helped get the loan
Running the acquisition as a side hustle
Employee turnover & sales decline during transition
The popularity of search among Silicon Valley workers
Search in Russia

Links & how to get in touch with Toni:

Write My Wrongs
toni AT writemywrongs DOT co

Get complimentary due diligence on your acquisition's insurance & benefits program:

Oberle Risk Strategies - Search Fund Team

Learn more about Walker Deibel's done-with-you buy-side advisory:

The Acquisition Lab

Connect with Acquiring Minds:

Connect with host Will Smith on LinkedIn
Follow Will on Twitter

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