Podknife - Upfront and personal: The week’s big TV takeaways by Ad Age Ad Lib

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Upfront and personal: The week’s big TV takeaways

Podcast |: Ad Age Ad Lib
Publisher |: Ad Age
Media Type |: audio
Podknife tags |: Advertising,; Business,; Interview,; Management & Marketing,; Media
Categories Via RSS |: Business News,; News,; Tech News
Publication Date |: May 18, 2018
Episode Duration |: 00:42:47

The major broadcast networks wound down the 2018 upfront week Friday. Top-line takeaways: In 2019, look forward to more reboots, shorter ad slots and lots of live sports. If the scripted programming leaves a little to be desired there’s still a staggering amount of money on the table: Roughly $10 billion in advertising for the broadcast networks and an additional $10 billion for cable. Ad Age media reporters Jeanine Poggi and Anthony Crupi break it all down in a spirited special upfront edition of Ad Lib.

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