Interview begins: 07:15Debrief begins: 55:46

Michael Pedersen and Molly McFarland are the co-founders of AdAdapted.

AdAdapted is a digital engagement and insights platform for CPG brands and agencies. The AdAdapted platform offers CPG brands the ability to directly target their primary consumers in the apps they use to plan and shop. 

The AdAdapted platform offers CPG brands the ability to reach an active audience focused exclusively on their product, activate that audience with proprietary add-to-list and keyword intercept tools, and discover unique and valuable insights as to who their consumers are and how they interact with your ads.

AdAdapted was founded in 2012 and based in Ann Arbor, Michigan.

Learn more about AdAdapted: https://adadapted.comFollow upside on Twitter: https://twitter.com/upsidefm Vote for upside for the 2020 SXSW Panel Picker: https://upside.fm/vote