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Can marketing indeed be ethical and still drive results? Discover how Danielle, a certified StoryBrand guide, has been transforming businesses for over a decade by focusing on genuine, customer-first marketing strategies. Inspired by Donald Miller's "Building a Story Brand," Danielle shares her journey from public relations to becoming an advocate for ethical marketing practices. Her insights on clarity in business communication and maintaining integrity while telling your business's story are indispensable for anyone looking to build a brand that resonates authentically with their audience.Navigating the maze of modern digital marketing can be overwhelming, but it doesn't have to be. Danielle and I explore the timeless principles of the StoryBrand framework, emphasizing simplicity and effectiveness. From understanding the overwhelming choices of digital marketing tools to focusing on what feels comfortable, like starting small or considering new platforms such as TikTok, the conversation is packed with practical advice. Whether you're a seasoned marketer or just starting, Danielle's approach will help you avoid analysis paralysis and keep your strategies customer-centric.Harnessing the power of customer reviews could be the game-changer your business needs. Danielle offers actionable strategies for obtaining and leveraging detailed testimonials, from timing and persistence to crafting strategic elevator pitches. Learn to incorporate compelling customer quotes into your podcast episodes to enhance engagement and set clear listener expectations. Get ready to overcome mindset hurdles and create content that truly puts your customer first, guiding them through their struggles and aligning with their seasonal behaviors. This episode is a treasure trove of insights on ethical marketing, customer engagement, and compelling content creation.

Click the "Send Krystal a Text Message" link above to send us your questions, comments, and feedback on the show! (Pssst...we'll do giveaways in upcoming episodes so make sure you leave your name & podcast title.)

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