Sales may be a real-world problem, but most salespeople live in a world of fantasy, full of impervious myths peddled by one “sales guru” after another. Ari Galper disdains these myths and dismantles them one by one through Unlock the Game, a revolutionary sales approach that overturns the notion of selling as we know it. Ari is the world’s number one authority on trust-based selling who offers his top-notch services to clients in over 35 countries. Does sales seem like a futile exercise of chasing ghosts? Are you constantly encountering resistance right from the get-go? If you’re experiencing any of these, then you are definitely doing a thing or two wrong. Listen in as Ari joins John Livesay in this episode to discuss the most common myths and pitfalls that salespeople fall prey to and shares the best practices that will turn your sales process around.