Justin Chen was a serial entrepreneur who ended up co-founding the company PickFu out of necessity. Justin and his partner were working on a different business rebranding and redesigning the website and realized they needed feedback from their actual target audience, not just family and friends. Over a Thanksgiving weekend, they designed something to help them, which is now PickFu.In this episode of “Authors Who Lead," I talk to Justin Chen about his entrepreneurial journey and how PickFu, a micro survey platform, is designed to help authors and businesses to make data-driven decisions.Timestamp:00:00 Started restaurant review business, struggled with redesign.04:57 Fast feedback from varied US audiences in 15:30.07:46 Test book concept with written descriptions, and ratings.12:18 Simple, pay-as-you-go model for survey responses.14:43 Book cover visual impact crucial for sales.18:33 Consumer panel data refined for quality research.22:08 Testing various product aspects before selling is crucial.23:47 Pat wrote a book to impress and lost focus.26:03 Publisher wanted seriousness, Ali pulled data, truth.

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