Why is Donald Trump doing better with Latino voters in 2020 than he was in 2016? The central tension in even asking that question is – who exactly are Latino voters? As campaign veteran Chuck Rocha points out, beneath that label is a deeply diverse group. Still, Rocha found success in reaching Latino voters as senior advisor to the Bernie Sanders 2020 campaign. So what did he do right that other campaigns are struggling to do? From outreach to messaging to the undeniable generational divide, Chuck Rocha dives deep into the voting bloc that could decide the election.

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Tío Bernie: The Inside Story of How Bernie Sanders Brought Latinos Into the Political Revolution by Chuck Rocha