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Ukrainian Creatives on How the Advertising Industry Can Help Now
Publisher |
Adweek
Media Type |
audio
Categories Via RSS |
Business
Marketing
Publication Date |
Jul 01, 2022
Episode Duration |
00:21:19

In April, Adweek produced a special edition of our magazine which was written, edited and illustrated by a group of Ukrainian journalists and creatives to help readers better understand the country’s creative past, present and future following the Russian invasion.

To continue to tell that story, three of the editors, Hanna Rudenko, Dasha Andriushchenko and Sophia Pylypyuk, traveled to Cannes to attend the Lions festival and meet the industry to convey how it can continue to help support their creative peers.

Here, they speak about their experience since the magazine was released, of attending the festival and the conversations they have to keep the focus on Ukraine. They also had a special message to the advertising community: All creative work about Ukraine should involve Ukrainians.


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