Welcome to IF I DID IT, where we analyze and solve PR kerfuffles from the MMA world (insert hand gesture) not beyond. Join your host Alexei Auld, author of “7 Secret Sources of Inspiration: A Snappy Guide for Creative Procrastinators”, and his guests, the illustrious Kid Nate Wilcox, of Bloody Elbow and creator of The Let It Roll Podcast, and of course rounding out the team we have the infamous Eugene S. Robinson, from ozy.com and author of “Fight, Everything You Ever Wanted to Know About Ass-Kicking but Were Afraid You Would Get Your Ass Kicked for Asking”; Collectively, your MMA Puncholes. This week The Puncholes feature... You’re Johnny Boney Joney. Your drug inconsistencies inveigled the OOF-SEE to move this weekend’s event to California, live and in public, if you will. Flights? TRASHED! Vacations? VACATED!. Bank Accounts? EVICERATED! After much gnashing of teeth you said, “After the fight, I definitely plan on doing what I can do to give back to fans who really lost out.” Are you selling wolf reparations? - 2:34 You’re OOF-SEE. Why are you sacrificing your fighters and fans by protecting Johnny Boney Joney as your main event attraction this weekend at UFC 232? - 9:38 You’re that Japanese Dude Fighting Floyd Mayweather Jr at RIZIN. Walk us through the PR pros and cons of breaking your exhibition rules and cementing your legacy in INFAMY by PEARL HARBORING Floyd with a kick upside his head. - 14:31 REGULAR FEATUREL: HEEL TURN - 23:28 REGULAR FEATURE: DUAL LOST BATTALION - 24:43 “We’ll be back next week with another installment of If I Did It; and we don’t know what we’ll be talking about yet because the PR mistakes have yet to be made.” Welcome to another episode of IF THE SHOES FIT; a show where we solve salacious situations by stepping into the shoes of the shaken...the chagrined...the kerfuffed! This week: Offending and Defending Your Brand! Join along while Alexei, Eugene and Nate to discuss PR issues in the non-MMA world! ---------------------------------------------------------------------------------- Now let’s get to stepping! Step into the shoes of Kevin Spacey. In wake of your sexual misconduct accusations, explain the PR behind your making a YouTube video commentary about them….in character, live and in public, if you will? - 31:34 Step into the shoes of a Progressive. How can you ensure your criticisms of Beto O’Rourke aren’t seen as blind allegiance to Bernie? - 40:25 Step into the shoes of President Trump. What PR moves do you need to make as your approval rating drops to Charlottesville level lows during the government shutdown? - 48:31 REGULAR FEATURE: HEEL TURN - 52:13 REGULAR FEATURE: #MISTYAF - 54:04 Check out our If the Shoes Fit Patreon page; and If we hit $500 - we will put together a special 2018 Elections in Review (five part series) with a special guest for each episode, ranging from brand experts and political insiders who worked this election. “Until next week, no matter how tight, loose, or uncomfortable, remember these words: on this show, the shoes always fit, so we can never acquit.” THANKS FOR JOINING US. FOLLOW US on Twitter: Eugene-@EugeneSRobinson, Alexei-@AlexeiAuld, Nate-@KidNate, and visit the Puncholes Facebook page as well, for all the latest shows involving your favorite hosts. You can watch If I Did It and If the Shoes Fit at their own YouTube home LIVE AND IN PUBLIC, IF YOU WILL! PLEASE SUBSCRIBE, GIVE US A THUMBS UP and leave comments at If The Shoes Fit on YouTube, iTunes and SoundCloud, visit us here on Bloody Elbow, buy 7 Secret Sources of Inspiration, buy OXBOW’S THIN BLACK DUKE and Bunuel’s Easy Way Out wherever fine music is sold, and listen to the LET IT ROLL PODCAST.