Tools like ChatGPT have awakened the world to the potential of generative AI. Now, much more is coming. On the latest episode of NVIDIA’s AI Podcast, Yves Jacquier, executive director of Ubisoft La Forge, shares valuable insights into the transformative potential of generative AI in the gaming industry. With over two decades of experience in technology innovation, science and R&D management across various sectors, Jacquier’s comprehensive expertise makes him a true visionary in the field. During his conversation with podcast host Noah Kravitz, Jacquier highlighted how generative AI, which enables computers to create unique content such as images, text and music, is already revolutionizing the gaming sector. By designing new levels, characters and items, and generating realistic graphics and soundscapes, this cutting-edge technology offers countless opportunities for more immersive and engaging experiences. As the driving force behind Ubisoft La Forge, Jacquier plays a crucial role in shaping the company’s academic R&D strategy. Key milestones include establishing a chair in AI deep learning in 2011 and founding Ubisoft La Forge, the first lab in the gaming industry dedicated to applied academic research — research that’s being translated into state-of-the-art gaming experiences.