Blunt Business focuses on icon Mike Tyson’s first foray into the cannabis industry with Tyson 2.0 and we speak with Adam Wilks and and Chad Bronstein about the launch.

Tyson 2.0 is legendary boxer, entrepreneur, and icon Mike Tyson’s first foray into the cannabis industry and is focused on bringing consumers high-quality premium cannabis products at affordable price points. Today let’s talk to the people behind this new venture, Adam Wilks and Chad Bronstein. Adam formerly served as Chief Executive Officer of One Plant, a multi-state cannabis retail chain. Prior to One Plant, he served as COO of the venture capital firm SOL Global. Wilks also spent more than a decade scaling licensed retail brands including PinkBerry and Cold Stone Creamery. We dive into how Adam got involved with the folks at Columbia Care and how he and Mike Tyson got into business together. Jesse Channon, Columbia Care's Chief Growth Officer, whom we interviewed on Cannabis Radio said. "Celebrity sponsorship is one of the most effective ways to build an immediate product and brand recognition. Influencers have driven some of the most successful brands, from sneakers to alcohol and now cannabis. Mike Tyson is creating a completely different and authentic experience, and has positioned himself as a true ambassador for cannabis products.” CNBC referenced some of the top celebrity-related cannabis companies.

The family of music legend and cannabis advocate Bob Marley launched the “Marley Natural” cannabis line in 2016. Rapper and mogul Jay-Z created the “Monogram” cannabis line in 2020. Actor and comedian Seth Rogen, known for stoner comedies, started his “Houseplant” cannabis company in 2019. Martha Stewart launched her namesake CBD brand in 2020 and markets the line of wellness products for people and pets. Whoopi Goldberg, Jim Belushi, and of course Cheech and Tommy Chong are among the other many notables.

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