As Liverpool soccer player Roberto Firmino clutched out the only goal of the club's December 21 FIFA Club World Cup match before a live audience of over 45,000, at least twice as many fans were tuned in somewhere better suited to FIFA 20, the video game: the streaming platform Twitch. While the game roiled on, three of the top 10 livestreams listed in Twitch’s directory were simulcasts of the FIFA Club World Cup match—with 14,000, 33,000, and 53,000 viewers respectively.