Podknife - TWiT Events 16: Podcast Movement 2023: It Pays to Podcast by All TWiT.tv Shows (Audio)

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TWiT Events 16: Podcast Movement 2023: It Pays to Podcast

Podcast |: All TWiT.tv Shows (Audio)
Publisher |: TWiT TV
Media Type |: audio
Podknife tags |: Gadgets,; Master Feeds,; Software How-To,; Tech News,; Technology
Categories Via RSS |: News,; Tech News,; Technology
Publication Date |: Sep 14, 2023
Episode Duration |: 00:25:24

At Podcast Movement 2023, Jen Matichuk of Memberful and Lisa Laporte of TWiT.tv give creators an inside look at how the long-running tech podcast network TWiT grew its community and revenue by partnering with Memberful.

Lisa goes into the hesitations and benefits of launching a paid membership for an established podcast network and how losing 60% of advertisers in the pandemic led TWiT to try subscriptions to diversify revenue
Launching simply with ad-free content and a Discord community avoids disrupting their ad-supported audience and starting with 1-2 membership tiers, focusing on delivering promised perks before expanding offerings
She shares how their community loves interacting with hosts in Discord, getting ad-free shows, and supporting TWiT's growth
TWiT also promotes Club TWiT organically in show ads, social posts, newsletters - without overwhelming non-members

Hosts: Jen Matichuk and Lisa Laporte

Download or subscribe to this show at https://twit.tv/shows/twit-events.

Get episodes ad-free with Club TWiT at https://twit.tv/clubtwit

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