TV advertisers are changing the channel
Podcast |
Hollywood Breakdown
Publisher |
KCRW
Media Type |
audio
Podknife tags |
Business, 
Hollywood, 
Movies, 
TV & Film
Categories Via RSS |
TV & Film
Publication Date |
May 15, 2020
Episode Duration |
00:04:20

Normally, this would be the time of year when the big broadcast networks gathered in New York City for the upfronts. They’d pitch their new shows to companies who would then spend billions of dollars buying TV advertising. This year, the upfronts are virtual, and companies like GM, PepsiCo and General Mills are trying to walk back their ad commitments for later this year. 

Normally, this would be the time of year when the big broadcast networks gathered in New York City for the upfronts. They’d pitch their new shows to companies who would then spend billions of dollars buying TV advertising. This year, the upfronts...

Normally, this would be the time of year when the big broadcast networks gathered in New York City for the upfronts. They’d pitch their new shows to companies who would then spend billions of dollars buying TV advertising. This year, the upfronts are virtual, and companies like GM, PepsiCo and General Mills are trying to walk back their ad commitments for later this year. 

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