Truth in Business & the Impact of Women-Owned Business
Publisher |
Jen McFarland
Media Type |
audio
Categories Via RSS |
Business
Entrepreneurship
Management
Marketing
Publication Date |
Aug 06, 2018
Episode Duration |
00:28:15

Join Jennifer as she discusses recent podcast changes, the challenges of finding truth in business in a ‘post-truth’ world, and the impact of women-owned businesses and people of color on the economy and hiring.

Show Notes

Segment 1: Podcast Changes

• Third Paddle Podcast: www.thirdpaddle.com

• Third Paddle listener call schedule: https://thirdpaddle.bookafy.com/service/listener-call

• Third Paddle guest application: https://fostergrowth.tech/third-paddle-podcast-guest-application/

Segment 2: Truth in Business

• Why the Truth Is So Important to Your Business: https://www.entrepreneur.com/article/294856

• Rethinking Sales and Marketing in the 'Post-Truth' Era: https://www.entrepreneur.com/article/294119

• 3 Questions to Ask Yourself About Truth in Business: questions-to-ask-yourself-about-truth-in-business.html">https://www.inc.com/todd-mckinnon/3-questions-to-ask-yourself-about-truth-in-business.html

• Finding the Truth in Your Business: https://www.ducttapemarketing.com/finding-truth-business

• Whatagraph: https://whatagraph.com

• Databox: https://databox.com/

Segment 3: Women and People of Color in Business

• Get the Facts on Women Business Owners: https://blog.dol.gov/2017/07/05/get-facts-women-business-owners

• Cool, interactive graph that shows how many men vs. women in your industry: https://public.tableau.com/views/IndustryDistributionbyGender/IndustryDistribution?:showVizHome=no (mentioned in the ‘Get the Facts on Women Business Owners’ article)

• Estimates based on current GDP, etc., from the National Association of Women Business Owners (NAWBO): https://www.nawbo.org/resources/women-business-owner-statistics

• And a more in-depth look at the NAWBO data: State-of-Women-Owned-Businesses-Report.pdf">http://about.americanexpress.com/news/docs/2017-State-of-Women-Owned-Businesses-Report.pdf

• Harvard Business Review, The Other Diversity Dividend: https://hbr.org/2018/07/the-other-diversity-dividend

This podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

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