Podknife - Trustworthy: How The Smartest Brands Beat Cynicism With Margot Bloomstein by The Successful Pitch with John Livesay

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Trustworthy: How The Smartest Brands Beat Cynicism With Margot Bloomstein

Podcast |: The Successful Pitch with John Livesay
Publisher |: The Successful Pitch
Media Type |: audio
Podknife tags |: Business,; Communication,; Entrepreneurship,; Interview,; Investing,; Public Speaking,; Self-Help,; Venture Capital
Categories Via RSS |: Business,; Entrepreneurship,; Investing,; Management
Publication Date |: Jul 07, 2021
Episode Duration |: 00:24:54

With competition getting tougher by the day, how can you make your brand stand out in the market? John Livesay has the perfect guest who can tell you which brands are doing it right and which ones are doing it wrong. He sits down with the creator of BrandSort, Margot Bloomstein. Bringing her book, Trustworthy: How the Smartest Brands Beat Cynicism and Bridge the Trust Gap, she highlights the importance of regaining the trust of cynical consumers through empathy and authenticity. While having the ability to understand and share the feelings of your customers is key, understanding yourself should come first. Margot then dives into the importance of knowing who you are as a company and brand so you can be in a better position to engage with audiences.

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John Livesay, The Pitch Whisperer

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