Founder and CEO Sam Hornsby discusses the power of brands to drive change and their responsibility to transform how they operate. His mission to “decode and recode the culture” of Triptk’s clients involves two key areas: the business of placemaking and the need for a new social contract between companies and their consumers. Plus: more insights from Bob Sheard, co-founder of agency Fresh Britain, about how brands can meet the world’s most urgent challenges.

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