[TREND WATCH] Greats' Ryan Babenzien: 'Streetwear doesn't exist anymore'
Publisher |
Glossy
Publication Date |
Mar 15, 2019
Episode Duration |
00:27:46

Ryan Babenzien, the founder and CEO of Greats, has a long history with sneakers and streetwear. When he was growing up, streetwear was a type of fashion that celebrated the rebellious spirit of 1980s youth; it pulled inspiration from luxury brands and flipped them into styles the majority could afford. Nowadays, streetwear has moved up and onto major runways, and for Babenzien, it has morphed into something that can no longer be defined by the same term. On the first episode of our limited series, Glossy Trend Watch, fashion reporter Danny Parisi sits down with Babenzien to to discuss the evolution of streetwear, including the reason he believes it's now dead.

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