Troy Michels has spent 2 decades behind the scenes in the world of action sports working with the endemic and non-endemic brands who make things happen in sport.  Born and raised in the Midwest, Troy has always been a go-getter and we talk about how he quit snowboarding to ski, landed an internship with America’s ski brand, and parleyed that to jobs with Universal, Aspen, and Target before starting his own thing over at Resqwater.  We talk about the players, the events, the activations, and more on the podcast. 

Troy Michels Show Notes:

3:00:  Snowboarding, Minnesota, and switching to skiing

11:00:  High North Ski Camp, immersing himself in the ski world and phone calls from Szochs

16:00:  Getting a K2 internship, Fitch, and his poster

21:00:  pmi.com/">Stanley:  Get 30% off site wide with the code drinkfast

Glade Optics:  Get 10% off with the code TPM10

10 Barrel Brewery:  Buy their beers, they support action sports more than anyone

23:30:  Universal Studios, being courted by Aspen at 21 years old, and timing of X Games

30:00:  Oakley, back to Aspen, and then dating into Target

33:00:  Building Target

40:00:  Peter Glenn Ski and Sports

Elan skis:  Doing it for 75 years

41:30:  Synergies, Shaun White Properties, and hospitality

48:00:  Weedmaps.com  Weed question and ad

59:00:  The Don of Target, Midwestern values, and Resqwater

63:00:  Inappropriate Questions