Podknife - Toyota vs Honda | A Fight for the Future

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Toyota vs Honda | A Fight for the Future | 4

Podcast |: Business Wars
Publisher |: Wondery
Media Type |: audio
Podknife tags |: Business,; History,; Society & Culture
Categories Via RSS |: Business,; History,; Management
Publication Date |: Nov 30, 2022
Episode Duration |: 00:39:00

The Year 2000 is approaching and Toyota’s new boss Hiroshi Okuda’s looking to the future. After years of cautious success, he wants to be bold and take the fight to the world’s motor king, General Motors.

And to kickstart Toyota’s new direction, he wants Toyota to deliver the world’s first gasoline-electric hybrid. But Honda’s also working on an eco-car of its own and it’s about to crash the party.

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