Topicals Data & Performance

Market share trends over the past few years show Topical products have been approaching a stabilization around 0.8% of the total markets in the United States and Canada.

When we separate legacy and non-legacy markets in the United States, we notice that the market share of Topicals in the new adult-use markets is less than in legacy US markets.

Looking at all states and provinces individually, we see that Topicals are doing particularly well in Colorado, accounting for 1.33% of all sales in the third quarter of 2021.

Within the Topicals category, Lotions, Salves, Gels and Creams make up a majority of category sales with 74.5% of all Topical sales in United States markets and 53.4% in Canada.

Episode 854 The Talking Hedge dives into Headset’s article…

https://youtu.be/L2g-o_wSUbE

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