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Top of App – The Importance of the Merchant Wallet
Podcast |
The BIGCast
Media Type |
audio
Categories Via RSS |
Business
Technology
Publication Date |
Oct 23, 2017
Episode Duration |
00:51:26

John and BIGcast regular Chuck Davidson of Card Free discuss mobile adoption, merchant wallets, mobile app adoption, customer experience and donuts.  

In this episode:  

  • Why cash is still king, and what this means for merchant wallets and mobile adoption.
  • The importance of training front-line workers on the features and functionality of mobile payments, how this translates into a value proposition for customers, and what drives app adoption.
  • Chuck presents case studies on some of the companies he has worked with to develop mobile payment apps, focusing on how they tapped into the customer experience.
  • The threat merchant wallets pose to financial institutions.
  • Who should own the merchant wallets in an organization?

The challenge mobile aggregators present to financial institutions, and the interchange effects.

John and BIGcast regular Chuck Davidson of Card Free discuss mobile adoption, merchant wallets, mobile app adoption, customer experience and donuts.

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