Podknife - TOP 5 in CA: Falcon Brands walks the line between corporate and cool by Investing in Cannabis

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TOP 5 in CA: Falcon Brands walks the line between corporate and cool

Podcast |: Investing in Cannabis
Publisher |: Brandon David
Media Type |: audio
Podknife tags |: Business,; Entrepreneurship,; Interview,; Marijuana
Categories Via RSS |: Business
Publication Date |: Jun 14, 2022
Episode Duration |: 00:48:10

The California cannabis knife fight continues! In a deep field of competitors, Falcon Brands has managed to rise to the top. Their brands CRU, Jetpacks, and others are in the top 3 for their categories. CEO Steve Gutterman attributes this success to a blended team of traditional CPG execs and legacy cannabis talent. Maintaining cool at scale is just HARD! The future will not be simple for Falcon either, as their focus shifts to maintaining and expanding into new markets. Steve is a seasoned executive and former head of Harvest and General Cannabis Corp. Steve and I go deep on capital raising, acquisitions, marketing, branding, illicit market, and much more. https://falconbrands.com/ https://www.linkedin.com/in/steve-gutterman-38970738/

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