Podknife - Tonya Kappes on Reader-Focused Promotion by Wish I'd Known Then . . . For Writers

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Tonya Kappes on Reader-Focused Promotion

Podcast |: Wish I'd Known Then . . . For Writers
Publisher |: Sara Rosett and Jami Albright
Media Type |: audio
Podknife tags |: Authors,; Interview,; Management & Marketing,; Personal Journals,; Publishing,; Self Publishing,; Writing
Categories Via RSS |: Arts,; Books,; Business,; Entrepreneurship,; Marketing
Publication Date |: Mar 23, 2021
Episode Duration |: 01:15:24

Episode 062 / Prolific cozy mystery author Tonya Kappes joins us this week and we delve into how her reader-centric focus has brought her success.

Intro links:

Jami has continued writing first each day and her words are adding up. Shout-out to Becca Syme’s video Why Can’t I Hit My Deadlines that helped Jami.

Sara’s revising and editing. She has a new desk stand.

3.jpg" alt="Sara's Desk" width="650" height="768">

It’s from a company called Harmoni. (#affiliate link). It’s made for use with a laptop, but Sara uses it as a standing with her iMac desktop and the keyboard stand she had made so she can stand while she works.

Come over and say hi to Jami and Sara in the WIKT Facebook group! You can find show notes and links at wishidknownforwriters.com.

In this podcast episode, you’ll discover:

How a difficult time in her life lead Tonya to discover the joy of book clubs and reading
Why Tonya wishes she hadn’t been so much of a “squirrel” when it came to writing in different genres
How Tonya uses out-of-the-box thinking for her promotion
Tonya’s innovate use of backmatter to motivate readers to sign up for her newsletter
Tonya’s thoughts on going from indie to hybrid with a traditional publishing contract
How having a camper helps Tonya her productivity

Genres discussed include cozy mystery and paranormal cozy mystery

Links:

Tonya Kappes website

Waxcreative Design - website designer

The Big List of Craft and marketing books mentioned on WIKT podcast episodes

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