This week's guest has done something that so many entrepreneurs aspire to do: they have turned a bespoke creative shop into a truly successful internet business. Lisa Norman is the co-founder of Authentic Leather Patch Co. Together with her partner Ian, they have been manufacturing custom leather patches for clients around the US, which they stitch onto a variety of products. We personally love their hats, which are consistently the most sought-after swag at our Dynamite Circle events. Their story is not your typical "4-Hour Workweek" startup tale. What started in a small shop in California, has turned into a business that generated over 2 million in revenue last year. Lisa joins us this week to share the origins of Authentic Leather Patch Co., how they were able to grow their company to the heights it has reached today, how they have navigated the supply chain issues and uncertainty of Covid, and a whole lot more.