Agencies: creating them, the opportunities they offer, and some of the issues running them can create has been a long running theme on this show. Today Dan talks with Matt Gartland who ran a successful creative agency for eight years before partnering with one of his then clients, Pat Flynn, and eventually becoming CEO of Smart Passive Income (SPI). Matt discusses how he’s helping SPI develop further as a diverse media brand, ways of managing a growing team, and how he sees online communities evolving: “The primary value of these community based experiences is less the content, even though the content is important. It's more the network, the network of the people, the peer to peer interactions, the habits and experiences that you ritualize within these communities based on experiences. You need good people to be able to facilitate and foster those.”