Tips For B2B Software Marketers -- Chris Voce // G2
Publisher |
I Hear Everything
Media Type |
audio
Categories Via RSS |
Business
Careers
Marketing
Publication Date |
Jan 01, 2024
Episode Duration |
00:13:08

Vice President of Market Research at G2, Chris Voce, dives into B2B software buying and how it affects marketers. B2B software buyers today are more self-reliant than ever before and prefer not to engage with sales until the final stages of the funnel. Marketers must adapt by delivering precisely what customers want, providing detailed information about their product's features, benefits, and implementation. Today, Chis discusses tips for B2B software marketers Show Notes

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Vice President of Market Research at G2, Chris Voce, shares valuable tips for B2B software marketers

Vice President of Market Research at G2, Chris Voce, dives into B2B software buying and how it affects marketers. B2B software buyers today are more self-reliant than ever before and prefer not to engage with sales until the final stages of the funnel. Marketers must adapt by delivering precisely what customers want, providing detailed information about their product's features, benefits, and implementation. Today, Chis discusses tips for B2B software marketers Show Notes

Connect With: 

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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