Episode 130 of the Sports Illustrated Media podcast features Tim Kawakami, the editor-in-chief of The Athletic’s Bay Area edition, and Matt Yallof, a host and reporter for MLB Network. In this podcast Kawakami discusses why he joined The Athletic, a startup focused subscription-based quality sports journalism; the expectations of the site; why he believes this model can succeed; how to convince readers who have never paid for sports content to pay for sports content; how he is dealing with the business side of journalism; why Marcus Thompson is a different-maker as a hire; what the initial days have been like for the site; how The Athletic will adapt when its paywall hardens; his philosophy when it comes to blocking people on Twitter and whether that runs counter to building a subscription based business; the line between talking politics and sports on social media; how he perceives the national reporting to be on Colin Kaepernick; a cameo from Peter King, and much more.   Yallof discusses how he prepares for MLB Network Strike Zone, a baseball equivalent of NFL RedZone; what he thinks the toughest job in baseball broadcasting is; the stroke he suffered on July 29, 2016 and how it changed his life; the difficulty of rehab; how MLB Network allowed him to work back slowly; how he he is a different person post-stroke; working in the baseball media in baseball-crazy Philadelphia and New York City; whether the Astros are built for the postseason; why he loves Jim Thome, and much more. You can subscribe to the podcast on iTunes, Google Play and Stitcher. Learn more about your ad choices. Visit podcastchoices.com/adchoices