Tim Houlihan - Change Behavior with this Simple Framework
Podcast |
Standard Deviations with Dr. Daniel Crosby
Publisher |
Dr. Daniel Crosby
Media Type |
audio
Podknife tags |
Interview, 
Investing, 
Personal Finance, 
Psychology, 
Science & Medicine
Categories Via RSS |
Education
Publication Date |
Jun 30, 2022
Episode Duration |
00:49:21

Tune in to hear:

- If Tim could personify himself as a guitar, what type of guitar would he be?

- Tim thinks that engagement, performance and persuasion all begin with behavioral science and that behavioral science begins with the unconscious. What does this mean from a scientific perspective and how can we tap into these unconscious motivations?

- The unconscious is pretty intensely guarded, and sometimes for good reason - how can we push through this and access information below the deck that is useful for behavioral change?

- What is the EAST framework for thinking and what does this acronym stand for?

- What does Tim consider to be the three keys to making something easy?

- Sometimes needlessly complicating a process can lead people to esteem it more highly - how can we decipher when this principle is going to be more persuasive or if ease will be more persuasive?

- How do we make something like finance, which is so fear inducing, more attractive to people?

- How can we use social cues to help herd people in a positive direction rather than one with selfish or malicious intent?

- How can we make our behavioral interventions more timely?

https://www.behavioralchemy.com

https://behavioralgrooves.com

Compliance Code: 1019-OAS-6/13/2022

This week on Standard Deviations with Dr. Daniel Crosby, Dr. Crosby speaks with Tim Houlihan of BehaviorAlchemy. Tim's work environment has allowed him to create and operate research projects with Dan Ariely, PhD (Duke University), Francesca Gino, Phd (Harvard University), Victoria Schaffer, PhD (University of Missouri), Ran Kivetz, PhD (Columbia University), Patti Norberg, PhD (Quinnipiac University), Scott Jeffrey, PhD (Monmouth University), Saurabh Bhargava, PhD (Carnegie Mellon University) and George Loewenstein, PhD (Carnegie Mellon University), among others. He has studied the working environment of sales incentives and employee engagement at companies with as many as 450,000 employees and as small as firms with 25,000 employees in the Midwestern United States. His articles have been published in World at Work and Sales & Marketing Management magazines and he has spoken at hundreds of client forums in the United States, South America and Europe. The insights gained from working with Fortune 1000 firms and Global 100 firms are brought to bear in my work. In addition to his consulting business, BehaviorAlchemy, Tim is the host of the Behavioral Grooves Podcast.

Tune in to hear:

- If Tim could personify himself as a guitar, what type of guitar would he be?

- Tim thinks that engagement, performance and persuasion all begin with behavioral science and that behavioral science begins with the unconscious. What does this mean from a scientific perspective and how can we tap into these unconscious motivations?

- The unconscious is pretty intensely guarded, and sometimes for good reason - how can we push through this and access information below the deck that is useful for behavioral change?

- What is the EAST framework for thinking and what does this acronym stand for?

- What does Tim consider to be the three keys to making something easy?

- Sometimes needlessly complicating a process can lead people to esteem it more highly - how can we decipher when this principle is going to be more persuasive or if ease will be more persuasive?

- How do we make something like finance, which is so fear inducing, more attractive to people?

- How can we use social cues to help herd people in a positive direction rather than one with selfish or malicious intent?

- How can we make our behavioral interventions more timely?

https://www.behavioralchemy.com

https://behavioralgrooves.com

Compliance Code: 1019-OAS-6/13/2022

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