In the changing landscape of the beauty business, it's never been more important to make sure that your brand be at the right place at the right time. Tiffani Carter-Thompson (VP of Integrated Communications for Shiseido in the US), a beauty industry marketing and public relations powerhouse, talks transitioning from beauty PR agency life to leading integrated communications in-house at one of the world's biggest beauty companies. She tackles the challenges of being a legacy brand in today's market, talks why you can't successfully run a business in silos, why skin care is king, the importance of the science behind beauty, and of taking risks in marketing. Instagram: https://www.instagram.com/beautybizshow/ See omnystudio.com/listener for privacy information.