Podknife - Threepipe's Jim Hawker on the convergence of PR & SEO by The PRovoke Media Podcast

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Threepipe's Jim Hawker on the convergence of PR & SEO

Podcast |: The PRovoke Media Podcast
Publisher |: PRovoke Media
Media Type |: audio
Podknife tags |: Business,; Communication,; Interview,; Management & Marketing,; Public Relations
Categories Via RSS |: Business,; Business News,; Marketing,; News
Publication Date |: Aug 08, 2016
Episode Duration |: 00:35:02

Public relations and search engine optimisation should be natural bedfellows, yet few PR firms have actively invested in substantial SEO capabilities. One that has is Threepipe, which recently acquired an SEO firm in the UK. Threepipe CEO Jim Hawker joins the Echo Chamber to discuss why the deal makes sense for his agency, and also explores the broader difficulties of genuine digital integration, four years after Threepipe merged with Blowfish Digital. Show notes: Threepipe Makes SEO Play With Spot Digital Acquisition Future Proofing Your PR Business

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