It doesn't matter what industry you're in. Chances are, there will always be people around you who are used to doing things the old way. So what can you do to battle that entrenched way of thinking?

Jim Heppelmann, CEO of PTC, gave me some really useful advice for how you can fight rooted thinking:

The first thing that Jim did was make change a part of the company’s brand. In other words, he would create slogans, like Take a Fresh Look that became part of the organization's core values.

The second piece of advice Jim gave me is that if you want to battle entrenched thinking, you need to lead by example.

If you want to unlock creative ways of solving problems, it's got to start with you. As a leader, you should be taking a fresh look and asking questions.

The third piece of advice Jim gave me is to celebrate change, even if change led to failure. If you have somebody in your organization who's trying to do something new, reward the behavior, don't just focus on the result.

You can't innovate unless you make mistakes and are prepared to fail at some point.

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