The return of MoviePass, tech updates, and how eyeball tracking gets us one step closer to the perfect shot… In this episode, we talk about… MoviePass’s new eyeball tracking model  How “watch this to get this” ads might impact content and filmmaking  Orwellian implications of tech vs. artistic possibilities  The art of storytelling in advertising in an attention economy  Shooting in ProRes RAW and using EditReady for a quick and easy transcript process Ask No Film School: Is there an adapter where I can use PL mount lenses on my EF mounts camera? The missing mirror, shallower lens mounts and why filmmakers should care about lens choice  Links to Resources:  https://www.nofilmschool.com/money-survey Find No Film School everywhere: On the Web https://nofilmschool.com/   Facebook  https://www.facebook.com/nofilmschool   Twitter  https://twitter.com/nofilmschool   YouTube  https://www.youtube.com/user/nofilmschool  Instagram https://www.instagram.com/nofilmschool   Get your questions answered on the podcast by emailing editor@nofilmschool.com!  Learn more about your ad choices. Visit podcastchoices.com/adchoices