Launch content is one of the questions I get asked constantly! 'What content should you share in a launch so you're not giving it away for free?' or 'what should be the difference between free and paid content?' Today we navigate the content minefield to bust the myths and identify the best types of content to post...In this episode I talk about:- Why launching starts 60-90 days BEFORE cart open (and what to post during this time)- The key content principles you can't ignore- Educating your audience—A-C, don't ignore point B!- Followers vs Subscribers...the value of Lead Magnets- Showcase what's possible...how to turn testimonials into relatable contentSHOW LINKS- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- Join the waitlist for the September round of Launch Magic: https://stephtaylor.co/lmwaitlist- Get the Digital Product Kickstart Kit: https://stephtaylor.co/kitLet's be Instagram friends: https://instagram.com/stephtaylor.co