Podknife - The World of Digital Book Influencers by The Takeaway

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The World of Digital Book Influencers

Podcast |: The Takeaway
Publisher |: PRX,; WNYC Studios
Media Type |: audio
Podknife tags |: News & Politics,; Society & Culture
Categories Via RSS |: Daily News,; News,; News Commentary,; Politics
Publication Date |: Apr 15, 2023
Episode Duration |: 00:19:11

Americans buy more than 800 million books a year. And even though the pandemic era bump in book sales has stabilized, publishing remains a multi-billion dollar industry.

There’s a booming genre of online content that is transforming the publishing industry. It’s called “book influencing” where book reviewers online find creative ways across social media platforms to discuss what they are reading.

Kelsey Weekman, internet culture reporter for Buzzfeed News, joins us to discuss how these influencers are promoting reading to entire communities online.

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