The Wild West Of Email Marketing -- Kate Adams // Validity
Podcast |
MarTech Podcast // Marketing + Technology = Business Growth
Publisher |
I Hear Everything
Media Type |
audio
Podknife tags |
Business, 
Careers, 
Interview, 
Management & Marketing, 
Personal Journals, 
Technology
Categories Via RSS |
Business, 
Careers, 
Marketing
Publication Date |
Sep 27, 2023
Episode Duration |
00:13:48

Kate Adams, SVP of Marketing at Validity, talks about the wild and wonderful world of email marketing. During the pandemic, channels such as in-person events, and in-store shopping were brought to a standstill, and marketers had to make up for that revenue shortfall with email marketing. However, just sending a million emails for the sake of it can harm your email deliverability and business in the long run. Today, Kate discusses the wild west of email marketing. Show Notes

Connect With: 

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Kate Adams, SVP of Marketing at Validity, discusses the wild west of email marketing.

Kate Adams, SVP of Marketing at Validity, talks about the wild and wonderful world of email marketing. During the pandemic, channels such as in-person events, and in-store shopping were brought to a standstill, and marketers had to make up for that revenue shortfall with email marketing. However, just sending a million emails for the sake of it can harm your email deliverability and business in the long run. Today, Kate discusses the wild west of email marketing. Show Notes

Connect With: 

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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