No matter your gender, you most certainly know of or have worn a sports bra. In this episode, I have the most eye-opening, inspiring, entrepreneur 101 crash course conversation with Lisa Lindahl, author of the book Unleash the Girls: The Untold Story of the Invention of the Sports Bra and How It Changed the World (& Me), and the creator of the original, very first, sports bra. Lisa shares her story of how she took an idea and turned it into an entire industry, without a business background. If you’ve ever wanted to create something, this episode will inspire you to take that leap. What You'll Learn How to be fearless with your ideas How Lisa recognized a problem in her life and created a product to change that Why you don't need a business degree to run a business (but you do need a business plan) How to cultivate a good mindset as an entrepreneur The power in asking yourself the question "Who am I" The moment that almost changed everything for Lisa and Jogbra Links Unleash the Girls book About Lisa Lindahl SUBSCRIBE & SHARE Want to be the first to know when new episodes are released? Click here to subscribe in iTunes! IT’S FREE! Go behind the scenes of the podcast and sign up for our free monthly emails. Ask Shannah Have an Ask Shannah question, submit it here Get Social Shannah on Twitter Shannah on Instagram   See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. Learn more about your ad choices. Visit megaphone.fm/adchoices