Podknife - The Trend Tracker (Stéphane WILMET, L’Oréal China) by Mosaic of China

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The Trend Tracker (Stéphane WILMET, L’Oréal China)

Podcast |: Mosaic of China
Publisher |: Oscar Fuchs
Media Type |: audio
Podknife tags |: China,; Interview,; Personal Journals,; Society & Culture
Categories Via RSS |: Arts,; Society & Culture
Publication Date |: Dec 08, 2020
Episode Duration |: 00:34:07

With thirty years at L'Oréal, and fifteen of those in leadership roles in mainland China, Stéphane has made a career of anticipating trends in China, and catering to the needs of the powerful and illusive 'Chinese consumer'.

In this episode, we discuss the art and science of consumer insight analysis, through the prism of the beauty industry. We talk about the correlation between beauty and technology, and observe the new trends that are emerging in a post-COVID world.

The episode also includes a catch-up interview with Sanford BROWNE from Season 01 Episode 29. (https://mosaicofchina.com/season-01-episode-29-sanford-browne).

Chapters

00:00 - Trailer & Intro

02:15 - Part 1

20:04 - Part 2

30:11 - Outro

32:00 - Catch-Up Interview

Subscribe to the PREMIUM version, see the visuals, and/or follow the full transcript for this episode at https://mosaicofchina.com/season-02-episode-01-stephane-wilmet.

Join the community on Instagram (https://instagram.com/oscology), LinkedIn (https://www.linkedin.com/company/mosaicofchina), Facebook (https://facebook.com/mosaicofchina) or WeChat (https://mosaicofchina.com/wechat).

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